In today’s fitness market, cardio is overhyped, variety is used in excess, 6-week starvation challenges are the norm, and more is treated as better.
Our view is rather basic but, in a sense, a counterculture position in the gym scene: we treat strength as our base and prioritize quality over quantity, allowing clients to thrive as they age.
We do this through quality of movement and consistency, training over exercising, and a firm belief that more isn’t better…better is better!